Technical Ski Wear for Every Personality

There are two things that all ski wear has in common: it keeps you warm and it keeps you safe. Modern ski technology uses the same theory as mountaineering and fell running – plenty of layers, plenty of warmth, plenty of flex. And with crossover appeal from some of the funkiest brands in surf and skate wear – O’Neill and Dakine both have their roots in mountains as well as the water – you can get a fully kitted out, super hi tech look to match every style.

Columbia offer a superb range of ski wear: technical, lightweight and protective where it counts, Ideal for the skier who likes to let his or her moves do the talking, Columbia products mean great value, understated appearance and professional quality protection from the elements.

If you like injecting a bit of punk into your piste take a look at the latest range from Dakine. Born from an old Hawaiian tradition that equates the mountain to the wave and back again, Dakine has been making some of the best hardcore ocean and mountain riding gear in the world for a very long time. Their ski wear is as funky as it is functional: the kit of choice for the underground skier, who wants his or her kit to represent the real deal.

Surfanic has the funky angle covered well too. London born and bred, Surfanic makes up for the lack of mountains in their immediate vicinity with one of the most comprehensive testing programmes you’ll find. It must be working pretty well because the company has already made a sustained mark on the snow lover’s mental landscape. Watch this brand go – big things are in the offing.

Whatever your personality off piste, your ski wear can make it shine on the snow. Bring on the powder!